Italian restaurants around the world are recognized as very special “ambassadors” of the Italian culture. “Ospitalità Italiana” Seal was purposely created to protect Italian heritage, and to endorse restaurants and restaurateurs who strive to promote it. The seal aims to contribute to the success of authentic “Made in Italy” brands, products and cuisine and to separate these from “Italian-sounding” imitations. The seal is awarded under strict evaluation processes and it guarantees the recipients prestige and visibility. Certified restaurants become part of an international network and by having “Ospitalità Italiana” seal on display, customers know that they will receive a quality Italian culinary experience. The Italian cuisine stems from the ancient historical traditions from Italian society, with a natural emphasis on human connection and lifestyle. Over time, Italian food has developed into an unmistakable symbol of hospitality and welcome. As a result, Mediterranean diet, that clearly cannot leave aside Italian tradition, was included in 2010 in the UNESCO List of Intangible Cultural Heritage. Without refusing a balanced attempt to modernize it, it’s the Italian Government’s aim to preserve the precious and rich history, distinct quality and undisputed authenticity of Italian cuisine. So, “Ospitalità Italiana – Italian Hospitality” Seal was established and launched in Italy in 1997 by Unioncamere (Union of Italian Chambers), Assocamerestero (Union of Chambers Abroad) and ISNART (Istituto Nazionale Richerche Turistiche), and now implemented in New Zealand by the Italian Chamber of Commerce in New Zealand Inc. (ICCNZ). I invite all potential recipients to adhere to the ICCNZ programme, and… vinca il migliore!
Carmelo Barbarello Ambassador of Italy, Wellington
WHAT’S OSPITALITA’ ITALIANA
‘Ospitalita Italiana’ is a complimentary, voluntary and yearly renewable certification process which highlights the importance of the quality and authenticity of Italian Restaurants around the world.
Develop and promote the traditions of the Italian cuisine; Expand the Italian food and wine sector on a global scale; Nurture and enhance the image of Italian restaurants that uphold and respect the high quality and standards that are synonymous with Italian cuisine and hospitality abroad; Tackle the growing issue of restaurants “Italian Names” – whereby restaurants with seemingly Italian names are assumed, sometimes wrongly, to be serve high quality Italian food. The Ospitalita Italiana project will help to correctly recognize and award the real Italian restaurants by evaluating and assessing the ingredients and cooking style they use; Create an international network around which events can be organized to promote Italian products of the highest quality; Create new opportunities and events to promote Italian restaurants and Marchio Ospitalità Italiana worldwide.
Synonymous with Italian cuisine is excellence, quality and hospitality and accompanied by close attention to detail that surpasses simple “eating”. Restaurants that embrace the tradition of culinary excellence are considered genuine “Ambassadors of the ‘Italian palate’, and Italy’s rich culture”. As at November 2014, more than 1600 restaurants have been certified, spread across 45 different countries, including cities like New York, London, Sydney, Melbourne and Dubai to name just a few, that have obtained a label assuring good Italian quality. ‘Ospitalità Italiana’ is a complimentary, voluntary and yearly renewable certification process which highlights the importance of the quality and authenticity of Italian Restaurants around the world. The Italian Chamber of Commerce in New Zealand Inc. support and promotes the Italian Hospitality Seal ‘Ospitalità Italiana’ and the spirit of authenticity and tradition that it represents. The Chamber has and continues to be, a promoter of the “Made in Italy’ brand and products. With these authentic products, chefs who are trained in the art of traditional Italian cuisine are able to create tastes and flavours reminiscent of their land of origin from anywhere in the world.
Applications for the ‘Ospitalità Italiana’ Italian Hospitality – Italian Restaurants in the World – are now being accepted. Restaurateurs that believe they qualify for consideration of this quality seal can submit their entries by contacting the Italian Chamber of Commerce in New Zealand. You can apply by sending your entry by March 30th 2020.
Interested restaurants may apply to be considered for participation in this initiative, by sending the completed and signed application form to the Italian Chamber of Commerce in New Zealand Inc. (Ref: Scheda Adesione eng 2013 doc/Restaurant Application Form) to firstname.lastname@example.org with subject line: “Ospitalità Italiana”.
ADMISSION AND VISIT
ICCNZ reviews application and arranges a visit to the restaurant to complete an evaluation checklist. ICCNZ verifies all documentation and forwards the application to the external evaluation committee in Italy. During the visit, the evaluation checklist is completed, accompanied with photographs, a copy of the menu, wine lists, recipes, Chef’s CV and statements.
The candidates are considered by the external Evaluation Committee, based on prior compliance with the requisites for the certification.
The candidate restaurants are notified of the outcome of the assessment by the Evaluating Committee. In the communication, where necessary, areas of improvement or changes to be implemented are outlined in a personalised manner.
In the start-up phase of the initiative, on the occasion of awarding certificates to restaurants, window stickers and plaques, ICCNZ will organise a press conference/launch event with the participation of local and national journalists. At the same event, the restaurants will enjoy further promotional activities, such as: a press conference in Italy for the launch of the initiative by video-conference with the principal cities of the continent, press conferences abroad to launch the initiative, internet publishing, mobile phone, applications for dissemination and on social networks, admission to the award-giving event of the “Italian Hospitality, Italian Restaurants around the World” that awards a prize to the structures most voted by customers. An awards event for certified New Zealand restaurants is planned to announce the recipients and present the plaques. Other promotional opportunities to be developed – Ospitalita Italiana special menu offer from certified restaurants, promotion on restaurants own website and Facebook pages.
The governing body, chaired by Unioncamere coordinates the “Ospitalità Italiana – Italian Hospitality, Italian Restaurants in the World” project. It is comprised of representatives from ministries, associations and agencies as well as the President of the Evaluating Committee. This Coordinating Committee is responsible for defining and continuously updating the 10 basic standards of good Italian Hospitality. The Evaluating Committee, whose Chairman is appointed by the Coordinating Committee, is the technical body involved in the scrutiny of the project and consists of a number of experts from major institutions and organisations. This technical body is responsible for assessing potential candidates in the lead up to the approval of the ’Ospitalita Italiana’ Italian Hospitality Seal. The Italian Chambers of Commerce Abroad (CCIE) and the Unioncamere and Assocamerestero aim to publicise this initiative and provide restaurateurs with the necessary information about the Italian Hospitality Seal and criteria for application. The Secretary General of the CCIE will inspect periodically that the standards of the “Italian Seal” are upheld by recipient restaurants. Technical support and secretarial assistance is provided by ISNART.
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