How do we demonstrate a competitive advantage in a congested Supply Chain?

As a logistics company, it is hard to imagine a more difficult working environment than the one we find ourselves in now. By its very nature, Logistics has always been a competitive space. And with all these challenges how do we ensure we have a demonstrable point of difference from our competition?

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Ghella, five generations of explorers and dreamers by Sandro Aduso, Business Development Manager at Ghella

Ghella, five generations of explorers and dreamers by Sandro Aduso, Business Development Manager at Ghella The term "leader" has been somewhat overused and is risky, knowing that eventually you will always come across someone who is a bigger leader than you are. How does Ghella cope with competition in the infrastructure industry? There is still one area in the substantially large sector of infrastructure where Ghella has no fear of being undermined.

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Competitive advantage by Frank Olsson, President of NZEBC

Fun, humour and laughter are the real drivers of success. In finance and banking where the product, money, is rather generic, the focus needs to be on services and experiences around the service delivery. Trying to see the funny angle of any problem reminds us that business is a game, which benefits from the good mood of the players.

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